Internet Marketing Posts

Post-Penguin Link Building, the Fun and Easy Way Part I

If you have been an online marketer for some time, you know half the link building techniques pushed by the “gurus” does not work, and the other half costs you considerable amount of money! And even more sadly, some of these don’t work AND cost you lots of money and effort! That may not be 100% true, but it is a fact that the majority of Internet marketers, especially newbies, spend significant amount of time and energy building links, and it’s not fun at all! If you are one of them, you need to read this article carefully.

Say goodbye to old-school link building techniques

First advice, and this is very serious, if you are still a member of the blog networks out there, cancel your subscription right NOW, and ask for a refund if possible! Yes, they have generated thousands of backlinks for you on autopilot during your subscription period, but they are all coming from low quality, low PR, spammy, and junk blogs, and the links are never indexed by the search engines. Your site can be easily flagged as SPAM, especially after the Google Penguin update!

Why You should Love Penguin & How Google’s Latest Update Benefits Internet Marketers

Penguins are cute, and we all love them! It seems Google is no exception. Soon enough after Google’s Panda update, a new algorithm change named Penguin started. It’s like Google falls in love with black-and-white animals. What are they going to name the next update? My guess is Zebra.

The goal of the Penguin update is to decrease the indexation of low-quality, spammy kind of sites that have low-quality, spun, and unrelated content, and sites that manipulate rankings by massive spammy link building. Quality of search results is vital for Google, that’s their blood line. Even we Internet marketers have suffered from the low quality search results before the update. Talk about how many fake reviews and affiliate redirects you found when you were searching for genuine Internet marketing product reviews! So despite the chaos at the beginning, I’m a big fan of this update for 2 reasons.